Real was founded in 2014 by Tamir Poleg and is now led by a top leadership team which includes: industry leader Sharran Srivatsaa, technology innovator Pritesh Damani, Jenna Rozenblat as COO, Michelle Kessler as CFO, Dre Madden as chief marketing officer, and Alix Lumpkin as general counsel.

Real was created and operates by a leadership team who understand the limitations of the brokerage-agent relationship. This cloud-based brokerage is agent-centric and is shown through their top-down revenue share model, award-winning and rapidly advancing technology and in general, the true culture collaboration of the agents themselves.

Real operates in all 50 states + DC + Canada.

Real is betting big on your success by giving you more:

1) Real’s empowering business model puts more money in your hands, with generous splits, more ways to earn money, and ownership opportunities to build a more secure future.

2) Real’s technology allows you to easily manage your business from anywhere in the world.

3) Real’s engaged agent community is built on kindness and is focused on helping you build with meaning and purpose.

If you’re motivated to build your own business, you are independent, self-driven, and you’d like to keep more of your commission while also accessing free, best-in-class technology tools and support, then Real is the brokerage you’re looking for.

While traditional brokerages focus on agent commissions, Real offers 8 different ways for agents to build wealth in which their commission check is only one. (Although Real does offer one of the most generous commission splits in the industry.)

Personally, the reason I joined was for many little reasons. Ultimately all of those reasons combine into what I call the culture of Real’s leadership and agents. This is the most forward-thinking, fastest-growing and collaborative real estate brokerage I have experienced.

Real offers hundreds of live, daily learning opportunities from classes to mastermind groups in Real Academy. Real agents regularly hold both in-person and live event trainings all over the US and Canada as well.

I believe the training and resources we have access to is truly phenomenal. I first learned about and saw Sharran speak in New Orleans at a real estate event. I was so blown away at the level of his content and who he was that I still have some of those video clips to this day. The ability for us all to learn not only from Sharran himself, but also the top-tier, high-performance individuals that make up Real is truly world-class.

You can click here and schedule a confidential one-on-one call with me. I personally found it helpful to be able to chat it out with someone else. If you have a unique scenario, we can map out a strategy together and see if Real is the right fit for you.

Click here if you are ready to join now and start the process.

We know you worked hard on your brand and reputation and Real’s Private Label Program may be the perfect solution for you.

Real’s ProTeams solution allows you to maintain your existing model and agreements and Real’s Private Label program allows you to keep the brand you’ve spent years building. You also gain access to award winning technology, Real’s ProTeam solution, as well as the numerous other benefits that Real offers its agents.

Real is far from a traditional brokerage and many agents find that the generous commission split may be the least exciting factor. What I mean is the wealth building opportunities available for agents expands to unconventional benefits such as; stock share programs, bonus awards and the ability to build perpetual passive income known as Revenue Share.

Health Insurance
‍Agents throughout the US and Canada have access to convenient, discounted medical, dental, vision, and other specialty coverage plans for less than what’s available on the public market.

As an agent that works in two vastly different markets, I have a unique view and opinion on the healthcare option offered through Real.  To summarize, it’s comprehensive and has worked in both my remote mountain location as well as the large city. If you have more questions on this, you may enjoy the blog My Honest Opinion on Real’s Healthcare for Agents.

‍Real Retirement
Real believes that the company’s long-term success is linked to the continued success of its agents. To ensure your success extends beyond your career, Real has established a program that enables agents to continue generating income in retirement. The program which launched in 2024, grants those who have been a producing agent with the company the ability to collect their monthly revenue share payments after they are no longer actively representing clients.

Willable Revenue Share
‍Real is always looking out for their agents—and that includes looking out for their legacies through Willable Revenue Share. This allows Real agents are able to plan for the financial future of their loved ones.

One Real Impact
One Real Impact is Real’s agent assistance fund that works to provide financial grants to Real agents when they need it the most. Any agent with Real can apply for a monetary grant funded by Real and their fellow agents.

PS: A grant from One Real Impact is never a loan and the funds do not need to be paid back. Agents can apply for a grant during natural disasters, personal disasters, moments of hardship, and all funds are tax-exempt.

The Real Wallet
Real Wallet is a first-of-its-kind fintech product that centralizes the functionality of a debit card, credit card, reward points, and an array of additional perks to offer agents a new way to unlock financing sources that were not previously available to them.

With the development of Real Wallet, Real is not only redefining how agents manage their finances, but also helping them to maximize their earnings.

The Real Wealth Plan
The Real Wealth Plan allows agents to set financial goals and creates a clear roadmap that simplifies how to achieve these goals. It takes into account multiple wealth-building opportunities, such as revenue-sharing and stock incentives. This tool is simple yet powerful as it allows you to see potential impacts to your business and easily adjust so you can meet your 5-year wealth goals.

And So Much More…
Real offers its agents top technology that is constantly evolving, numerous ways to build wealth, phenomenal support and education, as well as access to other programs such as Real Mortgage and Real Title.

There are so many resources available that are not covered here and if you are curious about what Real can offer you, I suggest scheduling a 20-minute strategy call. Click here to schedule or you can contact me directly at 619.333.7412 (call or text).

Your Agent BioHack host Heather Connor, active sponsor for REAL Broker. Real estate professional in San Diego, California.